Hit this while running regression pass. I was able to successfully install the same project on the device but built for DebugGame instead of Shipping.
Result: User is presented with message window
*The app "ProjectName" was not installed on iDevice "Name" because it is not compatible with this "iDevice"
There's no existing public thread on this issue, so head over to Questions & Answers just mention UE-35002 in the post.