Material cropping in 3DS Max doesn't seem to translate well into Datasmith when they are used in the same bitmap.
This was reported and tested in 4.24.3 (CL-11590370). This was reproduced in 4.23.1 (CL-9631420), 4.25 Preview 2 (CL-12055273) 4.26 (CL-12192349)
Results: After export to Datasmith there is only one texture from the cropping.
Expected: All textures to appear when imported
There's no existing public thread on this issue, so head over to Questions & Answers just mention UE-90737 in the post.